In the era when environmental challenges hold us in an implacable embrace, the transformation of our perception of travel and mobility is emerging as a transcendent epic poem of our time.

In the ever-evolving landscape of sustainable mobility in Italy, the 7th National Sharing Mobility Report, presented as part of the National Sharing Mobility Observatory initiative, offers an interesting overview of key data related to vehicle sharing. These data show a significant increase in the adoption of shared mobility services and highlight two distinct approaches: bike sharing and car sharing.

Bike sharing is emerging as a pillar of sustainable mobility in Italy, with impressive growth in 2022. The number of total rentals in bike share has grown by 41 percent since 2021, reaching a total of about 49 million trips. This far exceeds the 2019 figures, with an increase of 77 percent. In addition, the number of kilometers traveled by Italians on shared bicycles approached 200 million, registering a 46 percent increase over 2021.

Bike sharing offers many benefits, including promoting a healthier lifestyle and reducing traffic congestion in cities. These services are becoming increasingly accessible, with the number of active services in Italian cities increasing significantly from 190 in 2021 to 211 in 2022. In addition, the number of bicycles available to users has increased from 89,000 to 113,000, helping to make this form of mobility even more convenient.

On the other hand, car sharing is going through a structural change. In 2022, about 6.1 million car sharing trips were made, marking a slight growth over 2021, +7%. This indicates a transformation in the business model of this service, which now targets different user segments than in the past.

The mileage data show a slight increase: from 7.4 km/rental in 2019 to 12.2 km/rental in 2022 . Average rental duration tripled from 32 minutes/rental to 109 minutes/rental. However, there is one critical aspect to consider: the number of available vehicles has decreased from 5,400 cars in 2021 to 4,600 cars in 2022. This reduction could trigger a vicious cycle between supply shortage and demand reduction.

The shift to electric mobility is not only a quantitative change note, but also a dance between core and adjacent sectors. Infrastructure production and battery recycling are moving to new horizons. In the grand score of climate neutrality in 2050, the transportation sector and urban mobility play a key role. The symphony of the connection between trans-European corridors and urban mobility is becoming increasingly powerful, and the relationship between the climate crisis and car use may not be immediate, but if listened to carefully, it can reveal surprising market ideas.

The overall picture shows that while bike sharing is growing rapidly, contributing to greater sustainability, car sharing is facing challenges related to vehicle supply. However, as user habits evolve and environmental awareness increases, it is possible that carsharing may re-emerge in the future with new business models and solutions that intersect with public transportation.

A new concept of public service spreads, embracing equitable sustainability, ensuring equal opportunities for all. In the dance of these changes, in which tmr® has been moving its steps for more than two decades, the melody of sustainable mobility rises, transforming our understanding of travel and opening new avenues for a greener, fairer, and more ecological future.